5 Easy Digital Marketing Strategies for your Restaurant in Bangladesh.
Today, there are thousands of restaurants in Bangladesh and many of these restaurants are in Dhaka. How are you going to make yours stand out?
The answer: Digital Marketing.
Your menu, staff, and hospitality make your restaurant special. Your online presence is what will set your restaurant apart.
Your online presence is where you can be found on the web like your Website, Facebook, TripAdvisor, Instagram , and others.
Why online presence important?
Because diners search restaurants online before dining, so your restaurant has to be there too.
Since, 94 percent diners Will Choose Your Restaurant Based on Online Reviews and 77 percent diners view your website before dining , Digital Marketing is a must for your restaurant.
In other words:
If you're not engaged in digital marketing, your restaurant won't be visible to most customers.
Now, Let's dive into the 5 easy digital marketing strategies to boost your restaurant.
If you’re interested in a particular topic, feel free to jump ahead:
1. An Eye-Catching Website
People nowadays use their smartphones to find restaurant locations, hours, menus more than ever and with your website, you give them all with just one click!
And with mouth-watering photos of appetizing dishes, laughing customers, and of your unique dining room you can convince them to dine with you.
Appealing photos attract customers
Traditional advertising channels are no longer as effective as they were; Now it's all about word-of-mouth and online presence. People may be hesitant to try a place they've never heard of.
So, A website is an easy way to assure them you offer an experience they'll enjoy.
A website makes your restaurant looks professional, legitimizing your business and improves creditability.
Website makes professional
If you think a social media page in enough, well you would be misled!
Because, 84 percent customer think having a website makes your restaurant more credible then social media page.
Don’t want to create for yourself?
We’ll create a gorgeous, easy-to-use website (with online ordering) for you .
Let's get Started!
Keep essential information people are looking for (menus, address, hours, phone number) updated in your site.
2. Social Media Marketing
With 337 million Facebook and 20 million Instagram users in Bangladesh, social media emerges as an important platform for restaurant marketing.
Social media has been decision making factor for diners, nearly 3 in 4 consumers have used Facebook to decide where to eat.
If you’re not active at social media, then you’re missing out a large customer base.
Here are few actionable tips to kick-start you social media marketing:
# Your restaurant should be on Facebook
Woodhouse grill is on Facebook
and on Instagram.
Steak Republic on Instagram
# Complete as much information as possible on your social media accounts.
Calorie Hype's about.
# Post attractive photos of your appetizing dishes to attract customers to visit your restaurant.
# Post video on your page since video get more shares then text and images combined.
Chef's Table BD's post.
# Take the time reply to reviews weather is good or bad.
If it’s good thank the reviewer,
Hideout Cafe's review response.
if it’s a bad review, make sure you leave a proper apology.
Fat Belly's review response.
Use Facebook ads to reach out to your targeted customers in specific area, which is more effective then showing ads to all over the places. There’s no point in running an ads in Dhaka if your restaurant is in Sylhet!
3. Put your menu online
Did you know that, 93 percent of people look at menus online before dining out?
Which means it's crucial that your menu is available on places like Google, TripAdvisor, Yelp, OpenTable, and others.
Restaurant menu on google
If people can't easily find what your restaurant offers, there's a good chance they'll move on to another restaurant that has their menu available.
So, how do you go about putting your menu online in all of these places? You can try to update your menu on all of these sites yourself, but the process is time-consuming.
Having your menu online, with accurate information, allows you to be visible in the places those hungry customers are searching for.
4. Email Marketing
Email marketing is More effective then Social media!!
(Yes, you read right)
The #1 thing that makes email marketing more effective then social media is that you have a direct line to your customer inbox.
That’s simply not the case with Facebook, Twitter, Instagram… or any other social media platform.
Average email opening rate is 20.81%... 20x higher then Facebook engagement which is 1%.
Sending a newsletter(email) is a great way to maintain a strong relationship with your customers.
To potential customers, you can offer them coupons and discounts to motivate them to visit your restaurant.
Email with coupon
For existing customers, you can keep them updated about you new menu items and specials.
When hosting an event, send an invitation email to your subscribers. This will help you to keep your customers returning.
5. Food Bloggers
If you are on social media or follow blogs, you're sure to have seen those delicious food photos and reviews posted by food bloggers.
Some of these social gurus do it for fun, while others make a living off of visiting restaurants and taking pictures of their most "Instagram-worthy" items.
Take for example: Foodieshe, a Bangladeshi food blogger, she visits restaurants frequently and write review afterward.
Foodieshes post on Facebook.
Take advantage of the power they have by reaching out to these bloggers! They’re always looking for new restaurants to try, so why not yours?
Start with finding food bloggers in your area and then reach out to invite them to enjoy a free meal at your restaurant.
And ask them to write a blog or post on social media in exchange.
Some food bloggers will charge a fee for marketing your restaurant to their followers, so keep that in mind.
I hope these five digital marketing strategies can help your restaurant to attract new hungry customers to your restaurant.
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Now get cooking! 😃